Digital Tricks & Tactics

The shiny new toy needs an industry ombudsman to detect AdFraud & more.

As media trading has become increasingly complex over the past 15 years, driven by the advent and then the explosion of digital marketing, the need for someone – anyone – to say the same things again and again and keep the spotlight shining on transparency has only grown stronger. Each new link in the chain has added complexity to the trading model; each innovation has reinforced the need for further pressure to deliver transparency and accountability.

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Tedx Talk on Evolve through Mentoring.

Earlier this year I had the opportunity to give a tedx talk on evolution through mentoring. If we didn’t have the people who believed in us, we wouldn’t be where we are despite the rebellion that we had in us. That is why we need to respect those who saw the spark in us, and invested in us.

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A Tribute long overdue.

“The greatest good you can do for another is not just to share your riches but to reveal to him his own.” ~ Benjamin Disraeli

I heard somewhere that writing a tribute is soul-stirring. It indeed was.

Over a decade with a professional diva like Meenakshi Menon meant that I had to dig through all the layers of passion, purpose and challenges. Along with the crazy moments we shared together in our efforts to  build this niche organisation into a formidable entity.

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Ronnie Screwvala – Mentoring of Opportunities and Scale

“It’s a wonderful life” as Frank Capras would say.

Get the right mentor in and it’s truly a wonderful life, as strife would say.

Mentoring has turned into a cliché, but fascinating truths emerged from a deep dive into the wisdom of crowds. I found that several peers had experienced “unplanned mentors – the provocateurs, the stimuli that sparked off greater performance than one believed possible”

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Vision or Passion? Gut or glory?

Vision or Passion, Gut or Glory

With the number of people moving out of their comfort zones into their own free spaces, I’ve had to answer this question to many new kids on the block. What should drive decisions?

Vision or Passion? Is there a bigger strength in Gut or Glory?

Having lived my entire life on passion and passion alone, it is now that vision is raising its hood at me and saying – ‘C’mon baby! Get that niggling thought out and water it! Let it grow into something larger than you, than the organization you represent and the causes you stand for‘.

Robin Sharma, best known for his book The Monk Who Sold His Ferrari, puts it aptly: “Never lose that sparkle in your eye, the fire in your belly and the steel in your character“.

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Tutors, mentors, tormentors.

Mentors or Tormentors

What would I do without you!

My 1st blog is a tribute to paying back to all those wonderful people who stepped into my life and made a difference:

  • Ronnie Screwvala for his sense of scale and opportunity sizing
  • Rajiv Agarwal for his precision & excellence in client relationships
  • Sumit Roy for ensuring every big idea was “thought-through”
  • Shashank Joshi for his fanatic obsession with numbers and organisation of deliverables.
  • And ofcourse at the top of the heap – Meenakshi Menon for her leadership skills & business orientation.
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