The shiny new toy needs an industry ombudsman to detect AdFraud & more.
As media trading has become increasingly complex over the past 15 years, driven by the advent and then the explosion of digital marketing, the need for someone – anyone – to say the same things again and again and keep the spotlight shining on transparency has only grown stronger. Each new link in the chain has added complexity to the trading model; each innovation has reinforced the need for further pressure to deliver transparency and accountability.