Digital Tricks & Tactics

The shiny new toy needs an industry ombudsman to detect AdFraud & more.

As media trading has become increasingly complex over the past 15 years, driven by the advent and then the explosion of digital marketing, the need for someone – anyone – to say the same things again and again and keep the spotlight shining on transparency has only grown stronger. Each new link in the chain has added complexity to the trading model; each innovation has reinforced the need for further pressure to deliver transparency and accountability.

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Tedx Talk on Evolve through Mentoring.

Earlier this year I had the opportunity to give a tedx talk on evolution through mentoring. If we didn’t have the people who believed in us, we wouldn’t be where we are despite the rebellion that we had in us. That is why we need to respect those who saw the spark in us, and invested in us.

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Ronnie Screwvala – Mentoring of Opportunities and Scale

“It’s a wonderful life” as Frank Capras would say.

Get the right mentor in and it’s truly a wonderful life, as strife would say.

Mentoring has turned into a cliché, but fascinating truths emerged from a deep dive into the wisdom of crowds. I found that several peers had experienced “unplanned mentors – the provocateurs, the stimuli that sparked off greater performance than one believed possible”

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