The shiny new toy needs an industry ombudsman to detect AdFraud & more.
As media trading has become increasingly complex over the past 15 years, driven by the advent and then the explosion of digital marketing, the need for someone – anyone – to say the same things again and again and keep the spotlight shining on transparency has only grown stronger. Each new link in the chain has added complexity to the trading model; each innovation has reinforced the need for further pressure to deliver transparency and accountability.
Earlier this year I had the opportunity to give a tedx talk on evolution through mentoring. If we didn’t have the people who believed in us, we wouldn’t be where we are despite the rebellion that we had in us. That is why we need to respect those who saw the spark in us, and invested in us.
“The greatest good you can do for another is not just to share your riches but to reveal to him his own.” ~ Benjamin Disraeli
I heard somewhere that writing a tribute is soul-stirring. It indeed was.
Over a decade with a professional diva like Meenakshi Menon meant that I had to dig through all the layers of passion, purpose and challenges. Along with the crazy moments we shared together in our efforts to build this niche organisation into a formidable entity.
“It’s a wonderful life” as Frank Capras would say.
Get the right mentor in and it’s truly a wonderful life, as strife would say.
Mentoring has turned into a cliché, but fascinating truths emerged from a deep dive into the wisdom of crowds. I found that several peers had experienced “unplanned mentors – the provocateurs, the stimuli that sparked off greater performance than one believed possible”
What would I do without you!
My 1st blog is a tribute to paying back to all those wonderful people who stepped into my life and made a difference:
- Ronnie Screwvala for his sense of scale and opportunity sizing
- Rajiv Agarwal for his precision & excellence in client relationships
- Sumit Roy for ensuring every big idea was “thought-through”
- Shashank Joshi for his fanatic obsession with numbers and organisation of deliverables.
- And ofcourse at the top of the heap – Meenakshi Menon for her leadership skills & business orientation.